We’re proud of our work, so we publish in peer-reviewed journals and present at professional conferences. Some of us may have an opportunity to promote our work to the media, or to interview for a job we’ve always wanted.
But many researchers don’t communicate in a way that resonates with their intended audience — whether that’s their professional community, scientists in other fields, the public, the media, or a potential boss. It’s not just what you say, but also how you say it, that matters.
Read this Neuronline article for tips on presenting your work.